Digital Marketing & Social Media Manager – Cassia Rama 9 Bangkok

Description:

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media channels and all online channels including third party websites, OTA’s.
• Launch optimized online adverts through GDN, social media, etc. to increase company and brand awareness with an appointed digital agency.
• Be actively involved in SEO and SEM.
• Measure performance of digital marketing channels on a weekly, monthly, quarterly and yearly basis.
• Acquire insight in online marketing trends and keep strategies up-to-date.
• Creative, innovative and aware of technology trends in the travel industry
• Maintain consistency and brand presence on all online channels
• Track online reputation and update brand website for the both hotels.
• Stimulate support and development of the online strategy within the hotels
• Plan and execute comprehensive marketing plans, ensuring a seamless integration of various advertising channels to achieve optimal results on Return on Ad Spend (ROAS).
• Capable or planning and organizing Digital Campaigns, full understanding of strategies and KPIs
• Set up and implement Google Analytics and Google Ads (Display, Search, Youtube, etc.)
• Understanding of Social Media dynamics, Content, Creative, Ads, Engagement and analyzing performance such as Facebook, Instagram, Line, WeChat, Google, Baidu, etc.
• Develop and execute targeted social media advertising campaigns on platforms such as Facebook, Instagram, Line OA, and TikTok, with a deep understanding of each platform’s ad targeting capabilities.
• Set up chatbots for messenger platforms in social media to enhance customer engagement and support
• Possess a keen sense of marketing planning, identifying target audiences, crafting appropriate messaging, and selecting the most relevant advertising channels for each campaign.
• Other tasks and responsibilities are assigned by Director of Marketing and Director of Sales & Marketing.