Cluster Digital Marketing Manager

Job Description

• Develop and implement digital marketing strategies to increase online traffic, maximize direct bookings, and ensure brand consistency across all digital channels.
• Audit and analyze the hotel’s online performance, prepare KPI and ROI reports, and create monthly digital marketing performance summaries.
• Manage content across direct and indirect websites, ensuring descriptions, images, and videos are accurate, optimized for SEO, and aligned with brand standards.
• Oversee PPC and display advertising campaigns, coordinate with media agencies, manage budgets, and optimize campaign ROI.
• Lead social media strategy and execution, create engaging content, manage agencies, and respond to customer interactions to enhance brand engagement.
• Monitor and improve online reputation, including managing guest reviews on TripAdvisor and other review platforms, and linking feedback to revenue strategies.
• Plan and execute tactical marketing campaigns, both individual and cooperative, to drive revenue during need periods and support direct booking channels.
• Develop and manage the hotel’s email marketing program, including database segmentation, newsletter content, and campaign performance tracking.
• Collaborate closely with internal teams (Revenue, Sales, Communications, and GM) and regional digital marketing departments to align strategies and optimize results.
• Stay updated with digital trends and technologies to ensure the hotel remains competitive and at the forefront of online marketing innovations.

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Qualifications

• Bachelor’s Degree or Master’s Degree in Marketing or a related field
• Relevant experience in the hotel industry is preferable.
• Strong understanding of current online marketing concepts, strategy, and best practices
• Minimum 2 years of experience in E-commerce, Display campaign, Email marketing, Content marketing, and social media.
• Strong analytical skills and data-driven thinking
• Good understanding of the hotel industry
• Have a strong background in multichannel integrated marketing
• Strong knowledge of current online marketing concepts, strategy, and best practices.
• Ability to understand changing market dynamics, translate them into an actionable strategy, and implement the marketing plan accordingly.
• Be revenue-focused & be able to implement strategies to support hotel
• Be analytical, be able to present conclusions, and make recommendations
• Have a very good command of English, both written and verbal
• Excellent communication skills
• Ability to handle multiple ongoing tasks with changing priorities